BOSTON UNIVERSITY’S PUBLIC HEALTH CAMPAIGN ABOUT COVID-19 ON COLLEGE CAMPUSES
AT A GLANCE:
The Challenge: Socially starved college students are saying “f*ck it” to COVID-19 safety regulations.
The Insight: College students can’t afford to lose out on any more college experiences.
The Solution: Use relatable Gen-Z language to provide COVID-19 information and helpful resources so college students understand their role in stopping the pandemic.
CASE STUDY
IN-FEED POST COPY
INSTAGRAM STORY COPY
Fantasy Free Time: A fun, relatable Instagram story project to gauge how college students in lockdown are spending their newfound free time.
Polls on IG story
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Copy: Tim North and Akhila Penumaka
Art Direction: Shannon Neff and Ruby Yang
AWARDS & NATIONAL RECOGNITION
