F*ck It Won’t Cut It

F*ck It Won’t Cut It

BOSTON UNIVERSITY’S PUBLIC HEALTH CAMPAIGN ABOUT COVID-19 ON COLLEGE CAMPUSES

 

 AT A GLANCE:

 The Challenge: Socially starved college students are saying “f*ck it” to COVID-19 safety regulations.

 The Insight: College students can’t afford to lose out on any more college experiences.

 The Solution: Use relatable Gen-Z language to provide COVID-19 information and helpful resources so college students understand their role in stopping the pandemic.

 

CASE STUDY 

IN-FEED POST COPY

INSTAGRAM STORY COPY

Fantasy Free Time: A fun, relatable Instagram story project to gauge how college students in lockdown are spending their newfound free time. 

Polls on IG story

Copy: Tim North and Akhila Penumaka

Art Direction: Shannon Neff and Ruby Yang

AWARDS & NATIONAL RECOGNITION

136-1364167_boston-globe-logo-boston-globe-logo-png