BOSTON UNIVERSITY’S NATIONALLY RECOGNIZED PUBLIC HEALTH CAMPAIGN ABOUT COVID-19 ON COLLEGE CAMPUSES
AT A GLANCE:
The Challenge: Socially starved college students are saying “f*ck it” to COVID-19 safety regulations.
The Insight: College students can’t afford to lose out on any more college experiences.
The Solution: Use relatable language to convey COVID-19 information and provide helpful resources so college students understand the importance of doing their part to stop the spread of the virus.
IN-FEED POST COPY
INSTAGRAM STORY COPY
INTERN PROJECT: FANTASY FREE TIME
A fun, relatable Instagram story project to gauge how college students in lockdown are spending their newfound free time.
Format: Polls on IG story
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Copy: Tim North and Akhila Penumaka
Art Direction: Shannon Neff and Ruby Yang