F*ck It Won’t Cut It

F*ck It Won’t Cut It

BOSTON UNIVERSITY’S NATIONALLY RECOGNIZED PUBLIC HEALTH CAMPAIGN ABOUT COVID-19 ON COLLEGE CAMPUSES

 

 AT A GLANCE:

 The Challenge: Socially starved college students are saying “f*ck it” to COVID-19 safety regulations.

 The Insight: College students can’t afford to lose out on any more college experiences.

 The Solution: Use relatable language to convey COVID-19 information and provide helpful resources so college  students understand the importance of doing their part to stop the spread of the virus.

 

IN-FEED POST COPY

INSTAGRAM STORY COPY

INTERN PROJECT: FANTASY FREE TIME

A fun, relatable Instagram story project to gauge how college students in lockdown are spending their newfound free time. 

Format: Polls on IG story

Copy: Tim North and Akhila Penumaka

Art Direction: Shannon Neff and Ruby Yang