print campaign: MASK BREATH
AT A GLANCE:
The Challenge: We’re trapped in masks all day–we inhale our own breath until we can take our masks off.
The Insight: If we don’t keep our breaths fresh, we become the victims of our own mask breath.
The Solution: Extra Gum’s flavor family will have your mask smelling like peppermint and bubblegum instead of Christmas dinner leftovers.