Chirps Chips

Chirps Chips

                                                                              musical chirps

 

 AT A GLANCE:

 The Challenge: People don’t want to eat bugs, and this chips brand made with cricket powder needs a smooth introduction to the American diet.

 The Insight: Crickets have protein, amino acids, B12, iron, calcium, and so much more good stuff.

 The Solution: You can’t like it till you try it. This campaign appeals to a Gen-Z audience by making bugs seem trendy, relatable, and nutritious. 

 

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Art Direction: Connor Donovan

Copy: Akhila Penumaka