AT A GLANCE:
The Challenge: People don’t want to eat bugs, and this chips brand made with cricket powder needs a smooth introduction to the American diet.
The Insight: Crickets have protein, amino acids, B12, iron, calcium, and so much more good stuff.
The Solution: You can’t like it till you try it. This campaign appeals to a Gen-Z audience by making bugs seem trendy, relatable, and nutritious.
Art Direction: Connor Donovan
Copy: Akhila Penumaka