copywriting internship: October 2020- present
boston university’s nationally recognized public health campaign about covid-19 on college campuses
AT A GLANCE:
The Challenge: Socially starved college students are returning to campus and saying “f*ck it” to COVID-19 safety regulations.
The Insight: College students don’t want to go back to their high school bedrooms again. They want to stay on campus with their friends and can’t afford to lose out on any more college experiences.
The Solution: Use a quirky, distinct Gen-Z to convey COVID-19 information and provide helpful resources so college students understand the importance of being responsible and do their part to stop the spread of the virus
SOCIAL MEDIA COPY
SHARE-WORTHY INSTAGRAM STORIES
INTERN PROJECT: FANTASY FREE TIME
A fun, relatable Instagram story project to gauge how college students in lockdown are spending their newfound free time.
Format: Polls on IG story
Copy: Tim North and Akhila Penumaka
Art Direction: Shannon Neff and Ruby Yang